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Project
Definition
Defining the materials to be produced, their purpose and target audience.
Sales Demo
Receiving a real sales demo and viewing the product in action.
Marketing Strategy
Understanding the market positioning, focusing the message, and learning the
industry’s terminology.
Framework
Building a visual framework of the marketing materials and writing a slogan
and internal headlines.
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Framework is delivered.
Editing
Implementing changes requested and improving phrasing.
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Second draft is delivered.
Proofing
The customer’s final changes
are implemented, the document is read by a proof-reader and is paginated.
Design
Working with designers and adjusting copy based on design requirements.
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Final draft is delivered
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